Digital Transformation in Banking (321)

image

Course Highlights

  • Definition and deployment of standard banking processes and tools in order to ensure operational banking excellence, foster end to end steering of digital activities and optimize digital bank marketing levers in a cross channel ecosystem: lead generation, user experience, conversion funnel, after sales, customer self-care
  • Identification of growth engines provided by digital innovation based on new technologies and customer behaviors

Goals

  • Qualification of business opportunities and assess profitability through analytical approach and modeling, develop new digitalized financial services for both B2C and B2B2C market. Federate subsidiaries around common goals, identify growth levers as well as digital innovation, prioritize key projects and investments for e-commerce and digital activities

Structure

  • 3 days instructor-led workshop with practical case studies and scenarios.

Target Audience

  • Bank Marketing, Bank IT, Bank Corporate Finance, Bank Operations executives.